My thoughts on THE ROCK NFTs SELLING FOR MILLIONS

Trenchcoat Economics
1 min readSep 4, 2021

Believe it or not, the rock bubble already came and went in the 1970’s. Gary Dahl had a million dollar idea: selling smooth stones as pets.

The bubble was not so extreme as these were real rocks, in a world not so digitally connected. Even then, the effective marketing strategic for a ‘pet rock’ is still humor.

“Vietnam had ended but Watergate was still fresh; the country’s mood was slightly downcast, and Dahl believed people would see the inane nature of the Pet Rock and recognize the humor of it.

The rock bubble is more self-aware this time around. On such a empty item, the hilarity of an ever-increasing bid is a cultural phenomena. These NFT EtherRocks represent peak absurdity — a full indulgence of digital scarcity and status.

So, what comes next?

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