My thoughts on THE ROCK NFTs SELLING FOR MILLIONS
1 min readSep 4, 2021
Believe it or not, the rock bubble already came and went in the 1970’s. Gary Dahl had a million dollar idea: selling smooth stones as pets.
The bubble was not so extreme as these were real rocks, in a world not so digitally connected. Even then, the effective marketing strategic for a ‘pet rock’ is still humor.
The rock bubble is more self-aware this time around. On such a empty item, the hilarity of an ever-increasing bid is a cultural phenomena. These NFT EtherRocks represent peak absurdity — a full indulgence of digital scarcity and status.